Youngest ever Dragons’ Den star shares ‘key to explosive growth’ of his £870k podcast
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Steven Bartlett is a self-made business success and will soon appear as a Dragon on the popular BBC show Dragons’ Den. On his podcast, The Diary of a CEO, Mr Bartlett gave some key advice for people looking to have success in their business or personal life.
On the latest episode of his podcast, titled “How I make $1.2million a year from this podcast”, Mr Bartlett stressed that consistency is crucial to achieving results in anything, as he found out the hard way.
He said: “I published my first podcast three years and 10 months ago. But for the first three years, I was never, ever consistent with my podcast.
“One month, I might release an episode and then it might be a gap of two or three months, and I pop up with another episode, then there’d be a huge gap again.”
Bartlett realised that the reason the growth of his podcast was erratic was due to his lack of reliability in producing content.
“Whenever I was consistent and managed to publish predictably, every Monday for several weeks in a row, the podcast audience would grow and grow and grow,” he said.
“If I then took a month off, it was almost like I was back to square one again.
“You could see on the data, when I would come back from my little hiatus, less people were there to listen.
“So, I realised very quickly that if this podcast was going to really work and reach its full potential, then I had to figure out how to be consistent.”
The entrepreneur made a commitment to uploading podcasts with more regularity, and the results spoke for themselves.
“10 months ago, I made the decision that no matter what we would publish an episode on Monday, every single Monday, and from that point onwards, the growth absolutely exploded,” Mr Bartlett said.
“From the minute I started being consistent with publishing the podcast every single Monday, the growth exploded by 10 times higher.”
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He emphasised the fact that these lessons are transferable to any aspect of not only business ventures, but one’s personal life as well.
Bartlett said: “This is not a lesson on podcasting. It’s a lesson on all facets of life, whether it’s building a business, getting millions of followers on Instagram, or even getting into the best shape of your life.
“Figuring out a way to reach that point of sustainable consistency was the key to explosive growth and progress.
“That is a fundamental lesson of my entire life. One that has taken me 27 years to appreciate the value of being consistent at almost anything, consistency unlocks everything.”
Earlier this year, it was announced that Mr Bartlett would be joining the BBC business show Dragons’ Den as a new ‘Dragon.’
The 28-year-old will become the youngest panellist ever to appear on the show, fulfilling a childhood dream.
He told BBC News that he would watch the show as a 12-year-old and pretend he was one of the investors, pausing the TV after each pitch and deciding whether he would invest or not.
Mr Bartlett is determined to bring his own personality and style to the programme, showing underrepresented groups that there is a seat for them at the top table of business.
In that vein, he told BBC News that he would not be wearing a suit on the show, as he has never done so while running his own business.
Mr Bartlett began studying a business degree at Manchester Metropolitan University but ended up leaving the institution early.
In 2014, Bartlett was hired by the social network Bebo as a freelance consultant, and he used an unusual application method in order to get the job.
He told GQ that rather than use a traditional CV to apply, he sent an email to Bebo’s founder detailing ‘five reasons why girls call me back, and five reasons why they don’t’.
Bartlett said that he was offered the £10,000 a month gig the next day.
Later that year, Mr Bartlett founded his social publisher ‘Social Chain’ after securing nearly £300,000 in investment.
Mr Bartlett exited the company in 2020 to join the food company Huel as a director, but he left Social Chain in a great position after six years of growth and today, the company has over 86 million followers across its social communities.
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