Ubisoft to Make Star Wars Game, Marking End to EA Exclusivity
Ubisoft Entertainment SA said it will develop a new Star Wars game, indicating a longtime exclusivity agreement for Electronic Arts Inc. on the Walt Disney Co. franchise will come to an end.
The new Star Wars title is set to be the first not published by EA since Disney acquired Lucasfilm in 2012. The news sent shares of the two game companies diverging Wednesday. Ubisoft climbed more than 7%, and EA fell as much 3.2%.
The agreement with EA is scheduled to expire in 2023. In an emailed statement, EA said: “We’re proud of our long-standing collaboration with Lucasfilm Games, which will continue for years to come.” Lucasfilm said in a blog post Wednesday morning that it had “a number of projects underway” with EA. A representative for Ubisoft didn’t immediately respond to a request for comment.
Ubisoft said only that its game will be set in an open-world environment and will developed by the company’s Massive Entertainment team in Sweden, best known for a series of shooting games called Tom Clancy’s The Division. The group is also working on a game based on James Cameron’s “Avatar” movies.
We are excited to announce we are working with @LucasfilmGames to develop a brand-new, story-driven, open world Star Wars adventure!
3:44 PM · Jan 13, 2021
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