Samsung unveils Galaxy A72 and A52 smartphones with flagship specs at low prices at latest Unpacked event
SAMSUNG has unveiled the latest additions to the Galaxy A series line up – its cast of cheap and cheerful smartphones with flagship specs.
The Samsung Galaxy A52 and A72 are priced at £399 and £419 respectively and boast quad camera systems and gorgeous displays.
They house batteries that last two days on average, according to Samsung, and in the case of the A52, are 5G compatible.
The mobiles were unveiled during the South Korean tech giant's virtual Unpacked event on Wednesday.
Samsung's Conor Pierce said the mobiles offer "cutting-edge features … designed to keep up with the demands of content creators".
They are the latest phones in the Korean firm's A Series range, which is predominately aimed at millennial smartphone users.
The A Series focuses on offering better cameras, a high-quality screen and battery life to appeal to social media fans.
Mid-range smartphones have become increasingly popular in recent years as technological advances have made high-end features accessible beyond just £1,000 flagship devices.
As a result, many people choose to hold on to their phone for longer because of the rising costs.
Samsung's newest additions both have a full HD+ Super AMOLED Infinity-O display and quad rear camera system, as well as a 32-megapixel front-facing camera.
The A52 5G has a 4,500 mAh battery and the A72 a slightly larger 5,000 mAh battery, but both support super-fast charging.
Both phones are out March 17 and come in a range of colours, including violet, blue and black.
Analyst Ru Bhikha, mobiles expert at Uswitch.com, said the new phones are impressive alternatives to many other current devices, including those more expensive than the A Series.
They're almost half the price of the £770 Galaxy S21 unveiled by Samsung in January.
"Just two months after the launch of the wallet-busting S21 series, Samsung is releasing a more affordable series of handsets," Bhikha said.
"Both the battery life and processing power in the standard and 5G versions of the A52 have been boosted, and the display boasts a 120Hz refresh rate that betters the iPhone 12."
He added: "Sandwiched between Oppo and OnePlus launches, the addition of these two Samsung devices show the current strength of the middle market.
"Consumers can now snap up top-end specs at budget prices, and the battle for the middle ground is heating up as more devices and manufacturers pile in.
"The question is, whether Samsung has packed enough in their hardware to sway consumers buying habits and save money."
Samsung – a brief history
Here’s what you need to know…
- Samsung is a major South Korean company made up of many businesses that operate globally
- It's known locally as a "chaebol", which means "business conglomerate"
- It was founded by Lee Byung-chul in 1938 as a trading company
- But over several decades, it branched out into food processing, insurance, textiles and retail
- It wasn't until the late 1960s when Samsung entered the electronics industry – for which it's best known in the west today
- It also launched businesses in construction and shipbuilding in the 1970s
- Today, Samsung's most important sources of income are its smartphones and computer chips
- The firm accounts for around a fifth of South Korea's total exports, and roughly 17% of the country's GDP
- More than 320,000 staff are employed by Samsung globally
- And in 2017, Samsung turned over the equivalent of £174billion today in revenue
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