Hot data startup Census confirmed it has raised a $16 million Series A from Sequoia at $100 million valuation

  • Census announced its Series A round today, confirming Insider’s earlier reporting on the topic.
  • The financing was one of the most hotly pursued Series A rounds last last year.
  • Census helps companies distribute product data from data warehouses to where it’s needed.
  • Visit the Business section of Insider for more stories.

Data startup Census just announced a $16 million Series A round led by Sequoia, confirming Insider’s earlier reporting on the financing. A company spokesperson also confirmed that Census was valued at $100 million for the round.

Andreessen Horowitz, which led the company’s $4.3 million seed round last year, also participated in the Series A, alongside notable angel investors like Github CTO Jason Warner, Figma CEO Dylan Field, Rippling CEO Parker Conrad, and Notion COO Akshay Kothari.

Venture capitalists told Insider that the financing was one of the most hotly pursued Series A rounds in recent months, given the investor hype around startups that help companies make better use of their data. (Recent examples include Fivetran, Fishtown Analytics, and Flatfile.)

Census builds a layer on top of data warehouses like Snowflake, helping its client companies distribute product data to where it’s needed. That helps companies’ sales, marketing, and customer service teams gain access to relevant data, without having to manually write the code that decides where the data might be most useful. 

“Our product pushes clean, complete, actionable data to every corner of the business,” Jabes told Insider. “It’s actually turning every piece of information you have to work, into building systematic, repeatable operations, whether that’s a market campaign, or a customer retention campaign.”

Census CEO Boris Jabes told Insider the company already has over 50 customers, including big-name startups like Figma, Notion, Clearbit, Drizzly, Loom, and Rippling. Many of Census’s customers are also angel investors in the company. 

The company will use the new funding to hire more employees and also market its product to new customers, Jabes said. He declined to share specific growth targets with Insider. 

Jabes cofounded Census alongside former Google product manager Sean Lynch, ex-Amazon engineer Anton Vaynshtok, and software developer Bradley Buda. Prior to Census, Jabes, Vaynshtok, and Buda cofounded Meldium, a Y Combinator-backed password manager startup that was acquired by remote connectivity company LogMeIn in 2014. 

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