The 12 best affordable places and brands to buy gift wrapping paper, bags, and supplies in 2021

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  • Wrapping items in fun, unique ways is a creative step in the gift-giving process. 
  • We included wrapping paper, gift bags, bows, ribbons, and tools for you to shop.
  • Target is our favorite for diverse, budget picks, but 11 other places and brands also impressed us. 

Gift-giving takes place throughout the entire year to mark holidays, birthdays, and special occasions alike. For many people, one of the best parts of buying gifts is wrapping them up in gorgeous paper with ribbons, bows, and fancy tags.

Gift wrap adds a layer of beauty and anticipation to every gift, and it’s the final step in crafting a picture-perfect present for someone special. 

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Since we love wrapping gifts as much as we love giving them, we rounded up the best wrapping paper, gift bags, and other supplies you can buy below.

Here are the best places to buy wrapping paper, gift bags, and supplies in 2021

  • Best overall: Target
  • Best high-end design: Paper Source
  • Best value: Hallmark
  • Best classic prints: The Container Store
  • Best unique prints: Cost Plus World Market
  • Best sustainable wrapping: Brown Kraft Paper, Ten Thousand Villages, and Unwrp
  • Best gift tags: Etsy
  • Best scissors: Fiskars Scissors
  • Best utility knife: Stanley Classic Utility Knife
  • Best tape: Scotch Magic Tape

Updated on 04/05/2021 by Victoria Giardina: We adjusted this guide to reflect gift wrapping for all occasions, added a new “best gift tags” category, and replaced our buying options to reflect styles great for any time of year. We also added a new section on some of our favorite gift guides. 

The best overall

Target has an endless supply of well-priced wrapping paper, gift bags, ribbons, and supplies in fun patterns.

Target is our top pick, most notably for its wide selection of wrapping paper and supplies. Its wrapping shop is incredible, and you can refine results on the website by gift wrap type, color, occasion, pattern, and price to quickly find the best options for your needs.  

Well-known brands like Papyrus, Minted, American Greetings, Hallmark, and others sell wrapping paper and supplies at Target, too. 

Worth a look:

Paper Source has premium packaging options, including gorgeous wrapping paper, gift bags, ribbons, and more.

If you care about the presentation of your gifts, you’ll love Paper Source’s wide selection of artful wrapping paper and supplies. You can find everything from playful prints and sophisticated classics, to gift wrap that’s on trend with the current season.

The company also makes gift boxes and gift bags, so even if you don’t like wrapping, you can still make your gifts look incredible. You’ll also find lovely tissue paper, cards, and other decorating supplies like tags, bows, and ribbons.

There’s no need to worry about the paper ripping mid-wrap or the tissue paper disintegrating as you remove it from the package — everything from Paper Source is more resilient than bargain options. And, the brand uses 30% recycled paper in its solid color wrap, partners with sustainable forestry mills, and avoids chlorine, among other eco-friendly practices. 

Worth a look:

Hallmark offers affordable, all-in-one gift wrap options, from its bags and tissues to three-piece wrapping paper sets.

If you have many gifts to wrap or simply prefer your supply closet stay fully stocked, buying in bulk is your best bet. Hallmark offers affordable gift wrap bundles, like a bag and tissue set so you can throw in your gift and go, and also a three-piece wrapping paper roll set.   You can also buy these pieces separately at low prices.

Additionally, Hallmark offers unique bow and ribbon options to add a unique touch.

Worth a look:

The Container Store has a selection of high-quality, classic wrapping paper designs for a decent price, and you can color-coordinate each piece of gift wrap — from the wrapping paper to the bow on top.

You won’t find much cheesy or funny wrapping paper at The Container Store, but you will find classic, simple designs printed on its selection of wrapping paper, gift bags, gift boxes, and tags. The prices are fairly reasonable, though not a complete bargain. You may be paying more per foot than some of our other choices.

The Container Store also makes it easy to match your wrapping paper to your gift bags, boxes, tags, ribbons, and bows. When you click on any wrapping paper, the store will show you related gift wrapping supplies that match the patterns and color schemes.

Worth a look:

If you want wonderfully designed, off-beat wrapping paper, Cost Plus World Market has different options, from travel designs to prism prints.

After a while, confetti and stripe patterns can feel conventional. To spice things up, Cost Plus World Market offers unique and unexpected wrapping papers that feature mini panda patterns, happy birthday text, a dog with a party hat, and more.

Worth a look:

Brown Kraft Paper, Ten Thousand Villages, and Unwrp offer an array of gift wrapping options with sustainability in mind. 

If the thought of killing trees just to have wrapping paper ripped and discarded breaks your heart, consider an eco-friendly alternative: 100% recycled Brown Kraft Paper.

Yes, it’s brown and plain, but this Kraft paper is sturdy, affordable, eco-friendly, and isn’t see-through like cheap gift wrap often is. You can even customize the brown paper by drawing designs on it, layering other colored papers, or by adding cute ribbons and string.

The cloth bags and fiber wrapping from Ten Thousand Villages are also great alternatives to paper and are handmade in India and Bangladesh.

Unwrp makes reusable cloth wrappings in several sizes, too. Furoshiki are Japanese cloths used to wrap gifts, and Unwrp’s versions are made to order. 

Worth a look:

Gift tags are the cherry on top for gift-giving, and Etsy has hundreds of handcrafted designs and personalized options to choose from.

Etsy is arguably the DIY craft hub of the nation, and it’s a one-stop-shop for personalized tags to add a special note to your gift. Tag options include rustic wooden designs, artfully cut basics, and those decorated with gorgeous calligraphy, among many others.

Etsy is a great place to order from if you want to support small, local businesses, and sellers are typically responsive if you have any questions or personalization notes. You’ll receive compliment after compliment on your gift wrapping if you top it all off with a tag from Etsy — especially if you order one of the many original wrapping paper designs to go with it.

Fiskars’ scissors and Stanley’s utility knife are top-of-the-line cutting tools for wrapping gifts.

A pair of good scissors or a sharp utility knife is a staple for gift wrappers. Fiskars’ everyday scissors are great for just about any task. They cut wrapping paper easily and evenly, thanks to their soft-grip handle and sharp blades.

Additionally, Stanley’s utility knife cuts perfectly straight lines with ease.

Scotch Magic Tape is strong, cuts well, and creates a flawless finish that blends right into wrapping paper.

No gift wrapping station is complete without Scotch Magic Tape, which lives up to its name, going on clear and matte to blend right into your wrapping paper. It’s also strong and cuts well. The 6-pack of Scotch tape is also budget-friendly and will last you through several gift-wrapping seasons.

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